United we stand
The description creative industries covers businesses creating value and growth through experiences like music, movies, fashion etc. "Upplevelseindstrin" is Sweden's biggest national promotion within the field. Through the collaboration between 8 meeting places distributed throughout the country the industry’s interests are communicated.
Upplevelseindustrin assigned us to create a visual look the 8 different meeting places of "Upplevelseindustrin" could agree on and feel familiar with. A look within they also would be able to continue the development of their already existing brands and identities. We developed a simple and strong visual identity that work as a frame and united base of the different interpretations of the concept, creative industries. The simplified letters “UI” work as a cornerstone of the identity and can both be used as a traditional mark as well as a frame for pictures and movies.
The meeting places of "Upplevelseindustrin" can when needed communicate as a unified organization and not only as 8 different units each fighting their own struggle.